KONA BREWING COMPANY APPOINTS DUNCAN/CHANNON ADVERTISING AGENCY OF RECORD
Leading Craft Beer Taps Agency to Create Largest Advertising Effort in Nearly 20-year History
SAN FRANCISCO, CA – October 1, 2013 – After an extensive review of agencies, Kona Brewing Company selected Duncan/Channon as its advertising Agency of Record. The Duncan/Channon team was selected to lead all strategic branding and creative efforts with the goal of accelerating the growth of this pioneering craft beer brand from Hawaii.
"Building on more than a decade of robust sales, strong reviews and increasing awareness, in both Hawaii and the mainland, Kona is well-positioned to take advantage of the market shift toward craft beers,” said Robert Rentsch, Senior Director of Brand Marketing, at Kona Brewing. “As we plan for the future, we wanted to find the right team that would not only bring the best creative and strategic approach, but would also truly understand the Kona brand and where it comes from. Duncan/Channon demonstrated a rich appreciation and understanding of Hawaii, along with a deep spirit of collaboration. We’re delighted to find such a strong partner and look forward to working closely with the team as we put our largest media investment to date behind this fast-growing brand.”
As agency of record, Duncan/Channon will help guide brand strategy and create national integrated marketing campaigns, including TV, digital, out-of-home and other traditional and non-traditional media. The first campaign will launch in second quarter, 2014.
Said Executive Creative Director Parker Channon: “Personally, with parents in the restaurant business in Hawaii, I couldn't be more excited about Kona Brewing Company, a brand I know well and enjoy often – albeit responsibly. Professionally, to be able help the great Hawaiian beer and spirit of aloha it represents reach a broader audience is no less an honor. And I think it's a perfect fit for Duncan/Channon, with our deep expertise in hospitality and branding.”
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About Kona Brewing Company
Kona Brewing Company was started in the spring of 1994 by father and son team Cameron Healy and Spoon Khalsa, who had a dream to create fresh, local island brews made with spirit, passion and quality. It is a Hawaii-born and Hawaii-based craft brewery that prides itself on brewing the freshest beer of exceptional quality, closest to market. This helps to minimize its carbon footprint by reducing shipping of raw materials, finished beer and wasteful packaging materials. The brewery is headquartered where it began, in Kailua-Kona on Hawaii’s Big Island. For more information call 808-334-BREW or www.KonaBrewingCo.com.
Duncan/Channon (www.duncanchannon.com) is an integrated, independent, full-service ad agency, ranked among the top 10 Bay Area agencies by the San Francisco Business Times. Duncan/Channon specializes in launching and re-launching brands and has won first prize in the Rebrand 100 competition. Current clients include Sephora, StubHub (an eBay company), Hard Rock International, the Palms and John Muir Health. Duncan/Channon was founded in 1990 and is housed in an historic building in San Francisco's financial district, one floor below its historic penthouse lounge, the Tip.