The Power of the Alliance
As the fifth largest craft brewing company in the U.S., Craft Brew Alliance is a leader in brewing, branding, and bringing to market some of the world’s best-loved American craft beers. The company was originally formed in 2008 with the merger of two pioneering Pacific Northwest craft brewers — Redhook Brewery, established in Seattle in 1981, and Widmer Brothers Brewing, established in Portland, OR in 1984. The merger, the first of its kind, represented an innovative union between two fast-growing craft brewers that wanted to grow and meet the demand from an ever-expanding consumer base.
Together, as Craft Brew Alliance, Redhook and Widmer Brothers gained an expanded brewery footprint, shared resources and access to a seamless national distribution network that enabled them to bring originals like Widmer Brothers Hefe and Redhook ESB to beer lovers across the U.S.
Kona Brewing Co., Hawaii’s oldest and largest craft brewery established in 1994, was the third legacy brewer to join the Alliance in 2010. Today Kona is a top 10 national craft beer brand, best known for flagships such as Kona Longboard Lager and Big Wave Golden Ale.
In addition to growing and nurturing distinctive brands rooted in local heritage, we are committed to developing innovative new category leaders, such as Omission Beer, established in 2012 and already the #1 beer in the gluten free beer category. Our tribute to the earliest pioneers, Square Mile Cider, was launched in 2013 and is now the #2 hard cider in the Pacific Northwest.
We are headquartered in beautiful Portland, OR, with brewing and restaurants located across the United States.
Commitment to Sustainability
As one of the largest craft brewing companies in the U.S., we believe we have a responsibility to be a leader in both the quality of our beers and the sustainable ways in which we make them. Sustainability is a cornerstone of our business, and we are committed to minimizing our environmental impact across our breweries and brewpubs. In addition to finding innovative ways to reduce our water and energy usage, we track our progress against annual targets each year. We’re proud to share our third annual Sustainability Report, which highlights some of our key focus areas and achievements in Hawaii, New Hampshire, Oregon, and Washington. View our 2015 Sustainability Report here.
Fostering New Growth
We bring our passion for growing authentic craft beers and brands to life through strategic partnerships with emerging brands. In 2014, we forged a partnership with Appalachian Mountain Brewery, expanding the Alliance with the first craft brewery established in Boone, NC. Our strategic partners gain access to CBA’s world-class leadership and national infrastructure, including:
At Craft Brew Alliance, we believe that having the soul of a craft brewer in the body of a big brewer gives us a distinctive advantage. With more than three decades of craft beer experience under our belts, a powerful national infrastructure, and deep roots in the many communities we call home, we are uniquely built to address the shifting beer landscape and meet the increasing consumer demand for authentic local brews.
As we grow, our values ensure we remain true to who we are and true to the rich legacy that our craft beer pioneers entrusted to us. Over the years, we have evolved for an ever-changing industry, but what we stand for remains the same: CRAFT. Core to who we are, our values reflect a culture that prioritizes authenticity and collaboration over status and competition. They define what we stand for, and, more importantly, what we expect from each other. They remind us to behave in a way that honors our legacy while inspiring us to continue innovating and building our future. While some may question the definition of “craft,” we know what it is. It’s more than size, more than ingredients, and more than a label – it’s a testament to our passion for beer and a commitment to remain true – to our roots, to our consumers, and to our craft. We are Craft Brew Alliance, and these are our values:
Creativity – Great companies evolve and adapt. Rather than fear change, they embrace it. At CBA, we take risks and find new ways to achieve our goals because every day is an opportunity to learn. In this way, we stay agile, we inspire innovation, and we shape our future.
Respect – As one of the largest craft brewers in the country, we are conscientious about our impact – on our communities, our people and our environment. By fostering a culture of integrity and respect, we develop leaders who set positive examples, encourage diversity, and enable the vast potential of everyone around us.
Accountability – We call it like it is. We take responsibility for our actions, and we hold each other accountable to achieve the highest standards in quality and safety because our consumers, partners and employees deserve the best. It’s this commitment and authenticity that makes us who we are.
Fun – We love what we do and it shows in the quality of our beers and the passion of our engaged teams. We work hard at making CBA the great company it is today, and we also recognize the importance of enjoying the journey as much as the outcome.
Teamwork – CBA’s foundation is built on family and teamwork, and we strive to continue that legacy. We work to create an environment that is inclusive, inspires collaboration and fosters strong relationships. We look out for one another, we work towards common goals, and we celebrate our successes – often over one of our great beers!