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FOOD AND BEVERAGE INDUSTRY VETERAN JACKIE WOODWARD JOINS CRAFT BREW ALLIANCE BOARD OF DIRECTORS

June 9, 2017

Portland, OR (June 9, 2017) – Craft Brew Alliance, Inc. (“CBA”) (Nasdaq: BREW), a leading craft brewing company, announced today that Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts, was elected to the company’s Board of Directors at CBA’s annual shareholders meeting held May 17, 2017. A food and beverage industry veteran with 30 years’ experience in media and marketing leadership, Ms. Woodward fills the vacancy created by the retirement of John D. Rogers from the CBA Board of Directors.

“Jackie brings a wealth of expertise growing high profile consumer brands across multiple channels of trade, and we are thrilled to have her join our board,” said David Lord, Chairman, Craft Brew Alliance Board of Directors. “Her marketing leadership at MillerCoors, McDonalds, General Mills, and most recently Krispy Kreme, will be a great addition to the team as we continue to support CBA in delivering solid topline growth in today’s highly competitive market, while improving profitability for long-term shareholder value. I also want to thank John for his invaluable contributions and commitment to CBA’s growth over the past 14 years. While we are sad to see John go, we are thrilled for him and his family to enjoy his much-deserved retirement.”

“I’ve always loved the fact that the beer industry is rooted in consumer tastes, preferences, and demand. CBA is uniquely positioned in today’s fast-changing beer market, with its distinctive portfolio that combines nationally relevant beer brands, like Kona and Omission, with strong local craft brands,” said Ms. Woodward.

Ms. Woodward currently serves as Senior Vice President and Chief Marketing Officer for Krispy Kreme Doughnuts, Inc. She joined Krispy Kreme from General Mills, Inc., where she served as Vice President of Global Media and Connections Platforms from September 2014 until June 2016. Before joining General Mills, Ms. Woodward worked at MillersCoors where she was Vice President of Marketing Connections. Prior to the merger that led to MillerCoors, Ms. Woodward was Vice President of Media and Marketing Services at Miller Brewing Company. Before joining Miller Brewing Company in April 2006, she held several positions at McDonald’s Corporation both domestically and globally, culminating in her role as Vice President of Global Marketing.

Over the course of her career, Ms. Woodward has received numerous marketing and advertising awards, including the Chicago Advertising Federation’s “Ad Woman of the Year,” Advertising Age’s “Media Maven,” and Brand Innovator’s Top 50 Brand Innovators.

About Craft Brew Alliance

Craft Brew Alliance (CBA) is an independent craft brewing company that brews, brands, and brings to market world-class American craft beers.

Our distinctive portfolio combines the power of Kona Brewing Company, a dynamic, fast-growing national craft beer brand, with an expanding stable of strong regional breweries and innovative lifestyle brands, including Appalachian Mountain Brewery, Cisco Brewers, Omission Brewing Co., Redhook Brewery, Square Mile Cider Co. and Widmer Brothers Brewing. CBA nurtures the growth and development of its brands in today’s increasingly competitive beer market through our state-of-the-art brewing and distribution capability, integrated sales and marketing infrastructure, and strong focus on partnerships, local community and sustainability.

Formed in 2008, CBA is headquartered in Portland, Oregon and operates breweries and brewpubs across the U.S. CBA beers are available in all 50 U.S. states and 30 different countries around the world. For more information about CBA and our brands, please visit www.craftbrew.com.

For more information, contact:

Jenny McLean                                                           
Craft Brew Alliance, Inc.                                            
(503) 331-7248                                                          
jenny.mclean@craftbrew.com
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