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TWST: Please begin with a brief overview of the history and evolution of Craft Brew Alliance, Inc.? Mr. Michaelson: We like to view ourselves as a company that has really evolved. It’s interesting because Redhook and Widmer Brothers were really…

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Publicly traded beer conglomerate Craft Brewers Alliance (CBA) has changed its name to Craft Brew Alliance. The makeover comes complete with a new web site and an updated logo. Craft Brew Alliance CEO Terry Michaelson said the switch better reflects…

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Craft Business Daily

Yes, we’ve covered CBA a lot. But their focus on segmenting by occasions and understanding the demos that fall within them has allowed them to reinvent their brands. Of course, CBA is also a different animal. They compete among the…

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